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CVS/pharmacy's actions were applauded bythese groups. "We are pleased to collaborate with organizations committed to advocacy forthe blind and introduce service enhancements
in our stores and online thatwill increase access for our visually impaired customers," said HelenaFoulkes, Executive Vice President and Chief Marketing Officer of CVSCaremark. Point of Sale Improvements CVS/pharmacy's point of sale improvements are designed to assist customerswho cannot read information on a flat screen point of sale device
andtherefore cannot privately enter their PIN or other confidentialinformation. All CVS stores have been equipped, at a minimum, with atactile device at both the front check out counter and the pharmacy counterto ensure that customers unable to use a flat screen keypad do not have toprovide their PIN to a store employee. The company is also training itsstore employees to provide appropriate interaction with visually impairedcustomers regarding the use of the new tactile devices. "Without tactile keys, blind and visually impaired people have no choice butto share their PINs with strangers," explained Melanie Brunson, executivedirector of the American Council of the Blind. "Today's announcement, andthe collaboration that led to it, demonstrates CVS/pharmacy's ongoingcommitment to its blind and visually impaired customers. " Web Site Access The initiative includes CVS/pharmacy's commitment to ensure that its onlinepharmacy, , is accessible to persons witha wide range of disabilities, including blind computer users who use ascreen reader or magnification technology on their computers and those whorely on a keyboard instead of a mouse. CVS. com will implement theseenhancements by the end of 2009. "An accessible web site is crucial if people with vision loss are to obtaingoods, services and information on an equal footing," said Paul Schroeder,vice president, programs and policy group of the American Foundation for theBlind.